The science of scent marketing is really advancing lately. Scent systems have come way down in price, and the scent machines are much smaller now, so they are more easily hidden. Despite their small size, they still cover a massive area, and you can often cover an entire store with only a handful of devices. It’s becoming more economical, and much more effective as the technology advances.
One of my friends is the owner of a jewelry shop, and he decided to set up a brand fragrance for his location. He bought several scent systems, and he carefully masked the location of the scent machines within his store. The scent he chose was very pleasant, but I’m not sure what it was called. The scent marketing scheme was very effective for him, and his business has increased by about 15 percent already. That was a pretty amazing result, and I personally couldn’t believe the effectiveness.
I own a small clothing shop, and I’m definitely going to go ahead and buy some scent machines for my location. If the scent systems can work that well for him, they’ surely do well in my store too, and I could certainly use a boost for our business. I’m actually glad I discovered scent marketing, because the whole thing seems to be a real revolution in advertising. It’s changing the way companies relate to their customers, and that’s the real heart of doing good business.