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When I decided to go into the Chicago printing business, I know that I will be competing with established Chicago printing firms, both large and small.  I know that I will have to go through a lot to even reach the level attained by these established Chicago printing companies.  And I know that it will be a long and arduous road.

But I also know that I have to start somewhere.  So, for a start, I opened shop in a part of the city with great foot traffic and near the university and some offices and business establishments.  And I specialized in printing services usually availed by my target market.  But a couple of months later, I still have a small, struggling chicago printing shop.